By - usma_metric
The agenda and Google Meet links are now posted. Just click on the link at the end of the original post. For anyone not familiar with US time zones, the sessions begin at 21:00Z both days.
What will be the topics of discussion? Unless there is some positive action from the USMA in getting the US off of its arse, then what is the point?
Discussing barriers and potential solutions with who? You can't connect with any USMA members outside of a simple email list server. 106 years and nobody even knows they exist. Hell, even their paying members don't know what they do or who they are. I have advice for fellow advocates - If you want to get things done, you need to organize as one voice and stop being such wallflowers. This is why the USA is stuck here. Nobody hears you because YOU'RE NOT SAYING ANYTHING - You're preaching to the choir most of the time.
I have to agree with you 100 %. You expressed my feelings exactly and I could not have said it better. This has always been my complaint about the USMA. In the entire time they existed, they did nothing to actually promote metrication. If any progress occurred in the US it did not involve them. There excuse for non-involvement has always been that they are not permitted to lobby. Something to do with their tax status.
I would think they would work through the NIST to push for more metrication. Why can't they also work through the companies that have metricated to do more? It has to be in these companies greater interest if the metrication is completed.
We need to make a measurement version of this [ad](https://www.youtube.com/watch?v=5ZTeWLA1LAs) Australia made to convert to decimal currency back in the '60s. If USMA had the money to advertise it everywhere and the ad is really charming like this and convincing and simple to understand, you could pull a lot of people.
Australia's conversion to decimal coinage went smoothly and faster than had been expected, and was widely supported by the Australian people. This was taken as an encouraging sign for Australia's metric conversion programme which was announced in 1970.
Most of the Commonwealth countries, if not all of them that had a metrication board produced ads for TV and radio to advertise the change and what to expect. This did help in reducing the tension and confusion.
The US produced no such ads and this gave the media reporters free rein to lie through their teeth as to what would happen. They said nothing will change but the numbers. You will still buy a pound but have to ask for it as 453.6 g. You will still drive 100 miles but you will have to call it 160.934 4 km. You will still buy gas by the gallon but you will have to call it 3.785 L.
If the US metrication board had flooded the TV and radio with realistic ads about business in metric, the reporters would have been backed into a corner with their lies. The US might not have been detoured by the media as it was.
The U.S did have ads but they were often very boring and very long. Most of the few made were for children still in school, not the general public.
Then that is why I was not aware of them. However, in the other countries, the ads were made for the public as they needed to know what was changing.
I can show you a few.
[This one](https://www.youtube.com/watch?v=7p3o7XqNLd8) is for the general public but it's very boring and explains nothing.
[This one](https://www.youtube.com/watch?v=JUXutV6Vk6k) is actually pretty good but it was only aired in the Chicago area and nowhere else.
[This one](https://www.youtube.com/watch?v=JJW6seb2EzE) was only made for students and it's extremely boring and overly long.
The two short ones were not boring at all. Of course a more logical and direct approach would be better. I find it amazing that the US, which started about 5 years after Australia and others, didn't just copy their approach, including using the videos and literature they produced.
Let's be factual. The whole program was designed to fail.
I wouldn't think that. The vote to go metric in the U.S senate was unanimous, it's just the U.S favours voluntary means rather than by force. It also didn't help the U.S was going through a major recession around the time the metric system was adopted. A misconception you see is Reagan was anti-metric, the reality is he didn't care. He cut the board because he thought it'd save money in the moment because the U.S was having bad economic issues at that time. Slowly over time people just forgot about it, someday I'm sure another big push will come.
The agenda will be posted soon; this is a save the date! The point, as always, is to discuss current barriers and potential solutions. It’s also an opportunity for the entire metric community to get together to brainstorm ideas, ask questions, network with each other, and hopefully motivate individuals to get more involved with metrication both locally and nationally.
I won't be able to make it but if you want solutions we need to start pushing harder beyond just talking to representatives and using it ourselves. Make advertisements and spend the money to get them aired on TV, radio etc.
[Ads](https://www.youtube.com/watch?v=5ZTeWLA1LAs) like this old Australian one to convert to decimal currency are charming and explain a lot. This is a [good ad from the 1970s](https://www.youtube.com/watch?v=JUXutV6Vk6k) when the U.S tried to convert and I don't think it'd hurt to spread something modern around. There are plenty of reasons to go metric beyond just being like others, it costs businesses a lot of money to have two sets of tools and it takes workers a lot of time to figure out which tools to use because it's not always clear if a bolt/tool is in inches or mm. Americans getting their weight in pounds can and has caused issues because our medicine is in mg and grams whereas our weight is not. It would also save a lot of time in the classroom and so much more.
This would all require deep resources and some funding but it really is the best way to push metrication.
It seems that your comment contains 1 or more links that are hard to tap for mobile users.
I will extend those so they're easier for our sausage fingers to click!
[Here is link number 1 - Previous text "Ads"](https://www.youtube.com/watch?v=5ZTeWLA1LAs)
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